Since I had this stuff out trying to answer a question from a
different AMCers in same
era, here are some photos ya'll might
like. One is of the original 1973 AMC Auto Show news
material,
commonly called a 'press kit' and loaded with memos and factory
photos. Another
is a memo from same kit, and notice at bottom, on
the comment about Levi's that "as
adapted by AMC, the 'Levi's trim
package uses a spun nylon fabric rather than the
traditional blue
denim cloth. This adaptation was necessary to meet standards of wear
and
tear and stain resistance considered desirable in automobiles,
and to conform to Federal
flammability requirements.
"
Bullshit. The spin was that this was AMC's way of using
similiar materials to keep costs
down, nothing more. Have heard
same from workers who I interviewed thru decades. Nothing
wrong
with keeping costs down but this absconds them of anything by simply
saying 'feds
made us do it'. If you have ever seen nylon burn it
goes rather quickly and side by side,
my money would be on real
denim.
The other two photos is small rarely seen brochure by a
woman, Billie Brown, who made
frequent appearances on radio and tv
for AMC back then. Rather important lady back then
too I may add
and her comments carried tons of sway, just like you see, say, Oprah
now....if she says a certain type of food is great, it flies off
shelves, or read this
book, and it is suddenly #1 in book list.
Brown's opinions were sought after on subjects
such as safety,
pollution, energy, fed regulations, future design, directions, and of
course then....the sweeping trned towards smaller cars in
US.
So this was a small book aimed AT women....in 1974. Really
unique. Of course wife Paige
would disagree with cover where it
shows "I have a problem free relationship" however. And
a hot
flash might want to make you put that Mellow Yellow Grelin up some
Hyundais ass in
Houston traffic.
Bart, you might want to
save these photos somewhere on your site as have a number of
people thru the years ask me whether the Levi's Gremlin, Hornet
and Concords used real
denim, which they didn't. PS: in 1978 you
could get your Gremlin or Concord in 4
different Levi's interior
colors: red, tan, blue and black.
Eddie
Stakes
713.464.8825
eddiestakes@
planethoustonamx .comwww.planethoustonam
x.com
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